Best 7 Tips to Building an Attractive Company Social Presence

mh900295859As the job market gets stronger, many job seekers have the luxury of being more selective when considering perspective employers.  And as with any relationship, they are most likely to pursue the most attractive opportunity.  That said, it is important from the start that companies make a good impression to attract top talent.  Social media is an excellent way to establish a professional brand that might appear more attractive to a job seeker, and a variety of unlikely social sites like Instagram, Pinterest, and Twitter have proven to be great marketing, communications, and company branding tools. However, those tools are as only as good as you make them.

Recently I had the opportunity to attend a webinar on a very similar topic hosted by Craig Fisher.  From that presentation, I have compiled a list of the Best 7 Tips to Building an Attractive Company Social Presence:

  1. Start with a professional profile picture that other professionals can view and put a face with your name.  Link your profile to your company page so that job seekers can also check the company out.
  2. Encourage your employees to talk about work via social media.  Let them know that it is ok to use focused social media time to share your awesome company culture.
  3. Be more than a cardboard cutout who comes across as boring and uninteresting.  Even on professional sites like LinkedIn, be slightly personal- sharing something that people can sink their teeth into about you as a person.  People want to do business with people they know, like, and trust.
  4. Share pictures and videos that help tell a story about what it is like working for your company and with your team.  Post pictures of co-workers, clients, the office, and things that really capture the company culture.  By doing this, your candidate funnel becomes more targeted and people are better able to self-select into your organization.
  5. Post good content so that you can build a trust within your network.  Post articles, career advice, and various things about social media like tips, tricks, and how to make better use of the tools.
  6. Be a great well-rounded resource on social media.  Don’t just clog people’s timelines up with job opening after job opening.
  7. Utilize sites like Instagram and Pinterest to show your company’s real culture and work environment.  Use hashtags and key words for good search engine optimization.

As the saying goes, “first impressions are lasting impressions”.  Utilize these tips along with a variety of social media sites to promote a lasting personal and professional brand that is attractive to job seekers, potential employers, and prospective clients.

IRS Announces 2012 Contribution Limits


The Internal Revenue Service (IRS) and the Social Security Administration (SSA) have issuedthe cost of living increases for qualified retirement plans for 2012. The 401(k) elective deferral limit (i.e. 402(g)) has increased for 2012, but the catch-up contribution limit has remained unchanged.

Highlights of the limits for 2012 include the following:

  • 401(k) elective deferral limit - $16, 500 in 2011 to $17, 000 in 2012
  • Catch-up contribution limit - $5,500 in 2011 to $5,500 in 2012
  • Section 415 limit (DC) - $49,000 in 2011 to $50,000 in 2012
  • Section 415 limit (DB) - $195, 000 in 2011 to $200,000 in 2012
  • Section 401(a)(17) includible compensation - $245, 000 in 2011 to $250,000 in 2012
  • HCE definition - $110,000 in 2011 to $115, 000 in 2012
  • Key employee definition - $160,000 in 2011 to $165,000 in 2012
  • FICA taxable wage base - $106, 800 in 2011 to $110,100 in 2012

The full press release from the IRS announcing this year’s contribution limits can be found here.

Happy (Belated) Boss’s Day!

Boss Day

National Boss Day fell on a Sunday this year, so we’re celebrating today instead. Some may think it’s a holiday invented by Hallmark or a bunch of brownnosers, but regardless of how it came about, we can’t emphasize the importance of expressing gratitude enough. According to Harvard’s Shawn Achor, author of The Happiness Advantage, 75% of job success is based on optimism, social support and managing stress in a positive way. Boss’s Day, Secretary Day, and the like are all great holidays in building a thanking culture. Here are a few ways to say thank you:

  • Verbal Communication: Stopping to say thank you is an effective and cost-free way to say
  • Ring the Bell: We’ve found that incorporating a physical bell in the office and using it to salute those who have hit a milestone, personal victory, project completion or new client win provides a quick “Hooray” for the people involved.
  • Personal Notes: A personal, handwritten note goes a long way in expressing gratitude.
  • Significant Events: Once a month during our meetings, we acknowledge significant events that have occurred within our lives.
  • Tokens of Appreciation: Whether it’s freshly baked cookies, flowers, or a small gift, these tokens symbolize your appreciation.

How will you show appreciation to your boss?

Celebrating 10 Years!

Our team took to the road to toast to our 10th Anniversary this past Friday and we thought we would share. Thankfully, the rain stopped and we enjoyed a wine tasting at Notaviva Vineyards in Purceville, VA. Cheers to the ten wonderful years with a phenomenal client base focused on evolution and forward motion in human capital management, consulting, outsourcing and recruiting solutions.

Have a great week and look for our top 10 lists to follow!

Helios Recruiting Blog

Welcome! This blog will provide you with the best practices and needed advice on resume writing, interviewing, tips for researching potential employers, techniques on finding the right people and finding the right opportunity for your growth. Our mission is to share best practices with those involved in talent management and provide current tips and trends to our readers.

In the coming days and weeks, we will cover many topics, but I wanted to start with trends that will shape tomorrow’s talent searches for firms. The same practices can be used by job seekers to see where they should be posting resumes and the best places to connect and network with Talent Managers. The first action that any recruiting team needs to tackle is to create a competitive advantage in their space.

How can this be done? Our recruitment practice subscribes to the philosophy that the quality of an organization’s talent will have a direct correlation to its success. We will share some of the ways we have become the “go-to team” for our clients. Having a team of consultants, each with their own niche or specialty, is an added resource to your internal HR team, and will help you build and establish a workforce environment that creates a competitive advantage.

Use your resources wisely

Using Social Networks is new, needed, and effective. However, when used incorrectly it is a tricky policy. In order to be effective, firms not only need to have a presence, but a policy that is well suited to their needs and that works for them. If you encourage employees as individuals to connect with others and share their own information, they will expand their following, but not drive people to your firm.

It is important when using social media to make sure the branding of your firm is consistent and that you do not have multiple employees using the same media, in the firm’s name. An effective way to transform or shape this is to encourage senior management and recruiting staff to have a work account. Using a professional account on LinkedIn, Facebook, Twitter, and The Ladders allows your team to have their own following. Candidates of various job skills and locations can follow your firm or your firm’s representative. You also encourage better communication between your own internal recruiting team and senior management.

At Helios, we typically incorporate social media in our searches and particularly LinkedIn. Job boards may have revolutionized recruiting, but many of the larger services, although useful, have become weighted down with resumes of unqualified candidates. Sometimes it is more time consuming to run a complex search on a larger board or really find candidates in the top talent pool our clients are interested in. While job boards are still an avenue of candidate sourcing, they now take a back seat to more strategic and innovative ways to build a superior candidate pipeline.

Generate buzz!

It is important to create targeted social and traditional media buzz designed to attract top talent. We no longer rely on just being known or doing only traditional passive/active recruiting strategies. To be successful requires the ability to use several strategies and build a consistent presence. By using the tools in social media, like event notification and scheduling, immediate updates, and location check-ins, you not only invite but include your followers in your company’s news, events, and successes, and really form an identity that people will relate to.

As we still rely on the old faithful niche websites, industry associations and event networking, we also look to search “aggregators” {which are search engines} such as Indeed, Simply Hired and JobSniper.

Other sites that can offer recruiters, firms, and prospective employees potential employment profiles are jobfox, Itzbig and My Perfect Gig, which are popular because candidates and employers remain anonymous until there is a firm, mutual interest between the two parties. This creates a venue for the passive candidate to entertain opportunities without having to commit or risk being identified by their current employer as a candidate. For firms, it gives you the means to interact without having to know a specific opening. You can locate and interact with people with specific skill sets, locations, levels of experience, and really see what they are looking for and how it is a match to your firm.

A Look Ahead

At Helios, we are expanding our Candidate stream to LinkedIn, our recruiting team, corporate blog and Twitter. The ability to connect and network through these avenues seems endless. This is the main factor to LinkedIn’s job listing service having tripled in revenue in one year. With industry blogging, we are now able to set up email alerts through RSS feeds which can lead to new and more defined qualified candidate pools.

Social media is ever-changing and it is critical to understand leading trends to stay ahead of the curve. We are hoping that each member of our team could add “Social Media Development Manager” to their title very soon! We will continue to use these methods and others (hence the consultant rears their head for the fee ;) to create a searchable and customized database of qualified candidates for our clients. The bottom line is each team knows their industry and corporate needs. Marrying this information to the tools in social media and fostering a team whose main goal is to improve will allow you to form best practices. Being committed to the highest quality in human capital will allow you to unleash the potential of your workforce and gain that competitive edge.

Welcome to the new era of candidate sourcing!

So, what is it that you would like to know?  Please let me know what questions you have (general or specific is fine) with regards to getting hired in today’s economy…. and stay tuned for regular updates!

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