Helios HR Human Capital Impact Forum
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May 2017 Human Capital Impact Forum

In partnership with the HR Certification Institute®, Helios HR brings you The Human Capital Impact Forum, where C-level executives and HR leaders come together to learn, collaborate and adapt human capital programs that support business growth.

May 2017

Session 1: Culture as a Business Strategy

A case study of how a Fortune 6 company, UnitedHealthcare Group, built a culture with shared values that delivered on both the mission and the financial objectives of its business.

In this session, you will learn:

  • How an organization can drive business growth through a strong corporate culture
  • The keys to successfully shifting corporate culture and the importance of a common language
  • How to use culture to solve big business challenges

Presented by Keynote Speaker: Kevin J. Ruth, Senior Vice President, Business Advancement, UnitedHealthcare

Kevin Ruth brings over 25 years of executive leadership and healthcare market experience to UnitedHealthcare. Since joining the company in 2001, Kevin has held numerous leadership positions including Chief Operating Officer of UnitedHealthcare, Chief Executive Officer of the Mid-Atlantic region, and Senior Vice President of Enterprise Clinical Services.  He has most recently moved to the Commercial UnitedHealthcare business as the SVP of Business Advancement.  In this role, he focuses on connecting and growing quality, operations, NPS and culture transformation initiatives. Kevin serves on the UHG Culture Leadership Team and is one of the Our United Culture Workshop leaders.

Before joining UnitedHealthcare, Kevin was Vice President of Operations at a health insurance company in Pennsylvania and has held a number of other positions including Chief Operating Officer of a large PHO and IPA, a Hospital Administrator in a healthcare system as well as six years in public accounting with Arthur Andersen. Kevin earned a Bachelor of Arts from Temple University in Philadelphia and an MBA from West Chester University in West Chester, PA.

Session 2: Elements of a Culture of Intention: How to Attract, Retain and Engage Top Talent

The number one challenge of CEOs globally continues to be talent. Attracting, engaging, and retaining top talent is critical for organizations of all industries to thrive. In this panel discussion, attendees will walk away with the tools their organization needs to create their own ‘Culture of Intention’, a culture that attracts, engages, and retains really exceptional people.

In this session, you will learn how to:

  • Establish strategic relationships with key leaders within their company in order affect positive change within the organizational culture.
  • Gain the skills needed to identify and address areas for improvement within the current state of their companies’ culture.
  • Develop a strategy to leverage organizational culture as a tool for attracting, retaining and engaging its employees as an overall strategic goal of the business.
  • What technology, tools, and resources other organizations are utilizing to enhance and measure culture in their organizations.

Facilitated by Helios HR, this panel discussion will feature speakers, Samantha Cicotello, Vice President of People, Social Tables, Emily Markmann, Vice President of People, Wedding Wire and Ed Offterdinger, Executive Managing Partner, Baker Tilly Virchow Krause

Samantha Cicotello is a thought leader on organizational development and corporate culture. She is the currently Vice President of People at Social Tables, a DC incubated startup and was previously at The Motley Fool for more than a decade. She speaks frequently on the topics of corporate culture and the importance of happy employees.

Cicotello has been recognized with awards from the Washington Business Journal (Women Who Mean Business) and SmartCEO (Corporate Executive) and has been quoted in The Washington Post, HR Magazine, USA Today, Human Resources IQ, SmartCEO, and the Washington Business Journal.  She has also appeared on CNN and CNBC and presented a much acclaimed TED talk on Reinventing the Workplace. Originally from Tennessee, Cicotello attended Vanderbilt University and now resides in Washington, DC with her husband and two energetic children.

Emily Markmann is the Vice President of People at WeddingWire. With nearly 20 years of experience in high-growth technology organizations, Emily brings a diverse set of interdisciplinary skills, having managed strategic business operations and leading high-performing talent teams. Recently, Emily served as Senior Vice President, Talent & Culture at Clarabridge, a high-growth software company headquartered in Reston, VA where she was instrumental in expanding the business through more than 50% year-over-year headcount growth, domestic and international office expansions, and multiple M&A transactions. Emily brings to WeddingWire a passion for identifying, acquiring and engaging top talent and driving a high-performance culture while championing company values and implementing innovative, culture-rich talent acquisition/talent management programs to achieve strategic objectives.

Emily has a track record of developing high-growth, award-winning workplaces that deliver a unique employee experience with positive impact to overall business results. Prior to Clarabridge, Emily served as Vice President, Human Resources at Vangent and held various leadership positions at CSC, Appian and MicroStrategy. Born in Argentina, Emily grew up in Northern Virginia and currently lives in Arlington. She studied abroad in Santander, Spain and earned her Bachelor of Arts at Francis Marion University in South Carolina. She is the mother of three girls who span from preschool to high school and wife of a technology entrepreneur. Emily’s hobbies and interests include golf, travel and all things employee engagement.

Ed Offterdinger, Executive Managing Partner of Baker Tilly Virchow Krause is a well-known leader in the public accounting and consulting profession. He has served in senior leadership roles, including CEO for over 20 years. Building on a strong foundation in auditing and financial reporting for public and private companies, Ed specializes in strategy and overall business consulting. He has extensive experience with mergers and acquisitions in many industries. He has focused his career on helping others develop their professional and personal skills.

Ed serves as the Managing Partner of the firm’s consulting practice. He is a member of the Board of Partners, National Management Committee, and Compensation Committee. Ed has provided oversight to the firm’s priority Industry and Service Leaders, as well as the Marketing, Sales and Human Resources functions. He served as Chair of the Firm’s Strategy Committee which is responsible for providing insight, advice and counsel with respect to matters of enterprise strategic planning. Ed’s client service specialties include large retail companies, government contractors, and professional service businesses.

Baker Tilly is a national accounting and consulting firm with nearly 3000 employees and partners. Prior to their merger with Baker Tilly, Ed was the Managing Partner of Beers + Cutler, a Washington, DC-based regional accounting and consulting firm where he served as the firm’s chief executive for ten years.


  • 7:30 AM – 8:00 AM – Registration, Breakfast and Networking
  • 8:00 AM – 8:15 AM – Opening Remarks
  • 8:15 AM – 9:45 AM – UnitedHealthcare Culture as a Business Strategy Case Study
  • 9:45 AM – 10:00 AM – Break
  • 10:00 AM – 11:30 AM – Elements of a Culture of Intention Panel
  • 11:30 AM – Closing Remarks