---
title: Best Practices Only Get You so Far
description: Best Practices Only Get You so Far
---

- [ Helios HR ](https://www.helioshr.com/)
- [ Career Seekers ](https://careers.helioshr.com/)

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[![Helios HR](https://www.helioshr.com/hubfs/assets/logo/helios-hr--logo-white-highres.png) ![Helios HR](https://www.helioshr.com/hubfs/assets/logo/helios-hr--logo-color-highres.png) ](https://www.helioshr.com/) [ Let's Talk! ](https://www.helioshr.com/hr-consultation)

- Services 
    - [HR Outsourcing](https://www.helioshr.com/hr-outsourcing)
    - [Recruitment Services](https://www.helioshr.com/recruitment-services) 
          - [Recruitment Process Outsourcing](https://www.helioshr.com/recruitment-process-outsourcing-services#rpo)
          - [Direct Hire Retained Search](https://www.helioshr.com/direct-hire)
          - [Talent Acquisition Consulting](https://www.helioshr.com/talent-acquisition-consulting)
    - [HR Consulting](https://www.helioshr.com/hr-consulting) 
          - [Strategic HR](https://www.helioshr.com/strategic-hr)
          - [Diversity, Equity & Inclusion](https://www.helioshr.com/diversity-equity-inclusion-consulting)
          - [Compensation & Total Rewards](https://www.helioshr.com/compensation-consulting)
          - [Compliance & Risk Management](https://www.helioshr.com/compliance-risk-management)
          - [HR Information Systems](https://www.helioshr.com/hris-consulting)
          - [Engagement & Performance](https://www.helioshr.com/engagement-performance)
          - [Training & Development](https://www.helioshr.com/training-and-development-services)
    - [Our Approach](https://www.helioshr.com/hr-consulting-process)
- How We Help 
    - [Attract](https://www.helioshr.com/hr-consulting-services-attract)
    - [Engage](https://www.helioshr.com/hr-consulting-services-engage)
    - [Develop & Retain](https://www.helioshr.com/hr-consulting-services-develop-retain)
    - [Our Approach](https://www.helioshr.com/hr-consulting-process)
    - Who We Help 
          - [Communication and Media](https://www.helioshr.com/who-we-help/communication-and-media)
          - [Construction](https://www.helioshr.com/who-we-help/hr-for-construction)
          - [Financial Institutions](https://www.helioshr.com/who-we-help/hr-for-financial-services)
          - [Education](https://www.helioshr.com/who-we-help/hr-in-education)
          - [Government Contractors](https://www.helioshr.com/who-we-help/govcon-hr)
          - [Healthcare](https://www.helioshr.com/who-we-help/hr-for-healthcare)
          - [Hospitality and Leisure](https://www.helioshr.com/who-we-help/hospitality-and-leisure)
          - [Manufacturing](https://www.helioshr.com/who-we-help/hr-for-manufacturing)
          - [Nonprofits](https://www.helioshr.com/who-we-help/hr-services-for-nonprofits)
          - [Professional Services](https://www.helioshr.com/who-we-help/professional-services)
          - [Real Estate](https://www.helioshr.com/who-we-help/hr-services-for-real-estate)
- [Pricing](https://www.helioshr.com/hr-consulting-cost)
- [Learning Center](https://www.helioshr.com/hr-knowledgebase) 
    - [Blog](https://www.helioshr.com/blog)
    - [HR Knowledge Base](https://www.helioshr.com/hr-knowledgebase) 
          - [Artificial Intelligence](https://www.helioshr.com/artificial-intelligence-in-hr)
          - [Talent Acquisition](https://www.helioshr.com/talent-acquisition)
          - [Compensation & Total Rewards](https://www.helioshr.com/employee-total-rewards)
          - [HR Information Systems](https://www.helioshr.com/hris)
          - [Diversity & Inclusion](https://www.helioshr.com/diversity-equity-inclusion)
          - [Executive Search](https://www.helioshr.com/executive-search-recruiting-the-best)
          - [HR Strategy](https://www.helioshr.com/hr-strategy)
          - [Employee Engagement](https://www.helioshr.com/employee-engagement)
          - [Employee Retention](https://www.helioshr.com/employee-retention)
          - [Training and Development](https://www.helioshr.com/training-and-development)
          - [Performance Management](https://www.helioshr.com/performance-management)
    - [HR Speaking Events](https://www.helioshr.com/hr-training-and-development-events)
- About 
    - [Company](https://www.helioshr.com/about-us)
    - [Our Culture](https://www.helioshr.com/our-culture)
    - [Careers at Helios](https://careers.helioshr.com/open-positions)
    - [Contact Us](https://www.helioshr.com/contact)

 Close

**

- Services 
    - [HR Outsourcing](https://www.helioshr.com/hr-outsourcing)
    - [Recruitment Services](https://www.helioshr.com/recruitment-services) 
          - [Recruitment Process Outsourcing](https://www.helioshr.com/recruitment-process-outsourcing-services#rpo)
          - [Direct Hire Retained Search](https://www.helioshr.com/direct-hire)
          - [Talent Acquisition Consulting](https://www.helioshr.com/talent-acquisition-consulting)
    - [HR Consulting](https://www.helioshr.com/hr-consulting) 
          - [Strategic HR](https://www.helioshr.com/strategic-hr)
          - [Diversity, Equity & Inclusion](https://www.helioshr.com/diversity-equity-inclusion-consulting)
          - [Compensation & Total Rewards](https://www.helioshr.com/compensation-consulting)
          - [Compliance & Risk Management](https://www.helioshr.com/compliance-risk-management)
          - [HR Information Systems](https://www.helioshr.com/hris-consulting)
          - [Engagement & Performance](https://www.helioshr.com/engagement-performance)
          - [Training & Development](https://www.helioshr.com/training-and-development-services)
    - [Our Approach](https://www.helioshr.com/hr-consulting-process)
- How We Help 
    - [Attract](https://www.helioshr.com/hr-consulting-services-attract)
    - [Engage](https://www.helioshr.com/hr-consulting-services-engage)
    - [Develop & Retain](https://www.helioshr.com/hr-consulting-services-develop-retain)
    - [Our Approach](https://www.helioshr.com/hr-consulting-process)
    - Who We Help 
          - [Communication and Media](https://www.helioshr.com/who-we-help/communication-and-media)
          - [Construction](https://www.helioshr.com/who-we-help/hr-for-construction)
          - [Financial Institutions](https://www.helioshr.com/who-we-help/hr-for-financial-services)
          - [Education](https://www.helioshr.com/who-we-help/hr-in-education)
          - [Government Contractors](https://www.helioshr.com/who-we-help/govcon-hr)
          - [Healthcare](https://www.helioshr.com/who-we-help/hr-for-healthcare)
          - [Hospitality and Leisure](https://www.helioshr.com/who-we-help/hospitality-and-leisure)
          - [Manufacturing](https://www.helioshr.com/who-we-help/hr-for-manufacturing)
          - [Nonprofits](https://www.helioshr.com/who-we-help/hr-services-for-nonprofits)
          - [Professional Services](https://www.helioshr.com/who-we-help/professional-services)
          - [Real Estate](https://www.helioshr.com/who-we-help/hr-services-for-real-estate)
- [Pricing](https://www.helioshr.com/hr-consulting-cost)
- [Learning Center](https://www.helioshr.com/hr-knowledgebase) 
    - [Blog](https://www.helioshr.com/blog)
    - [HR Knowledge Base](https://www.helioshr.com/hr-knowledgebase) 
          - [Artificial Intelligence](https://www.helioshr.com/artificial-intelligence-in-hr)
          - [Talent Acquisition](https://www.helioshr.com/talent-acquisition)
          - [Compensation & Total Rewards](https://www.helioshr.com/employee-total-rewards)
          - [HR Information Systems](https://www.helioshr.com/hris)
          - [Diversity & Inclusion](https://www.helioshr.com/diversity-equity-inclusion)
          - [Executive Search](https://www.helioshr.com/executive-search-recruiting-the-best)
          - [HR Strategy](https://www.helioshr.com/hr-strategy)
          - [Employee Engagement](https://www.helioshr.com/employee-engagement)
          - [Employee Retention](https://www.helioshr.com/employee-retention)
          - [Training and Development](https://www.helioshr.com/training-and-development)
          - [Performance Management](https://www.helioshr.com/performance-management)
    - [HR Speaking Events](https://www.helioshr.com/hr-training-and-development-events)
- About 
    - [Company](https://www.helioshr.com/about-us)
    - [Our Culture](https://www.helioshr.com/our-culture)
    - [Careers at Helios](https://careers.helioshr.com/open-positions)
    - [Contact Us](https://www.helioshr.com/contact)

[ Let's Talk! ](https://www.helioshr.com/hr-consultation)

[«  View All Posts](https://www.helioshr.com/blog)

![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)

 By: [Kathy Albarado](https://www.helioshr.com/blog/author/kathy-albarado) on April 8th, 2010

** Print/Save as PDF

# Best Practices Only Get You so Far

[Best Practices](https://www.helioshr.com/blog/topic/best-practices)

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I found the article in the April 2010 issue of Harvard Business Review, "Best Practices Only Get You So Far", an interesting read. As HR consultants and practitioners we tend to reference best practices and benchmarking stats quite frequently. However C.K. Prahalad, the Paul and Ruth McCracken Disringuished University Professor of Strategy at University of Michigan's Ross Scholl of Business, believes companies become winners by spotting big opportunities and inventing 'next' practices.

Best practices, C.K. argues, may allow enterprises to catch up with competitors, but it doesn't turn them into market leaders. C.K. believes organizations become winners by inventing 'next practices'. Next practices are all about innovation: imagining the future, identifying the mega-opportunities--and building capabilities to capitalize on them. Check out the article in its entirety by [clicking here](http://hbr.org/2010/04/column-best-practices-get-you-only-so-far/ar/1)

~Kathy Albarado

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email: [info@helioshr.com](mailto:info@helioshr.com)

[Follow us on LinkedIn](https://www.linkedin.com/company/helios-hr/)

##### Services

- [Our Approach](https://www.helioshr.com/hr-consulting-process)
- [Outsourcing](https://www.helioshr.com/hr-outsourcing)
- [Consulting](https://www.helioshr.com/hr-consulting)
- [Recruiting](https://www.helioshr.com/recruitment-services)
- [Pricing](https://www.helioshr.com/hr-consulting-cost)

##### Careers

- [How it Works](https://careers.helioshr.com/how-it-works)
- [Our Culture](https://www.helioshr.com/our-culture)
- [Open Positions](https://careers.helioshr.com/open-positions)

##### Events

- [HR Training & Development Events](https://www.helioshr.com/hr-training-and-development-events)

##### About

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- [Locations](https://www.helioshr.com/locations)
- [Contact](https://www.helioshr.com/contact)

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