--- title: Award-Winning Practices Shared on How to Develop Cultures to Attract & Retain Today’s Talent at the Human Capital Impact Forum description: Award-Winning Practices Shared on How to Develop Cultures to Attract & Retain Today’s Talent at the Human Capital Impact Forum --- - [ Helios HR ](https://www.helioshr.com/) - [ Career Seekers ](https://careers.helioshr.com/) ** ** [![Helios HR](https://www.helioshr.com/hubfs/assets/logo/helios-hr--logo-white-highres.png) ![Helios HR](https://www.helioshr.com/hubfs/assets/logo/helios-hr--logo-color-highres.png) ](https://www.helioshr.com/) [ Let's Talk! ](https://www.helioshr.com/hr-consultation) - Services - [HR Outsourcing](https://www.helioshr.com/hr-outsourcing) - [Recruitment Services](https://www.helioshr.com/recruitment-services) - [Recruitment Process Outsourcing](https://www.helioshr.com/recruitment-process-outsourcing-services#rpo) - [Direct Hire Retained Search](https://www.helioshr.com/direct-hire) - [Talent Acquisition Consulting](https://www.helioshr.com/talent-acquisition-consulting) - 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[Employee Retention](https://www.helioshr.com/employee-retention) - [Training and Development](https://www.helioshr.com/training-and-development) - [Performance Management](https://www.helioshr.com/performance-management) - [HR Speaking Events](https://www.helioshr.com/hr-training-and-development-events) - About - [Company](https://www.helioshr.com/about-us) - [Our Culture](https://www.helioshr.com/our-culture) - [Careers at Helios](https://careers.helioshr.com/open-positions) - [Contact Us](https://www.helioshr.com/contact) [ Let's Talk! ](https://www.helioshr.com/hr-consultation) [«  View All Posts](https://www.helioshr.com/blog) ![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) By: [Natalie O'Laughlin](https://www.helioshr.com/blog/author/natalie) on May 8th, 2017 ** Print/Save as PDF # Award-Winning Practices Shared on How to Develop Cultures to Attract & Retain Today’s Talent at the Human Capital Impact Forum [News](https://www.helioshr.com/blog/topic/news-room) | [Business Management & Strategy](https://www.helioshr.com/blog/topic/business-management-strategy) - Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum) - [**](https://twitter.com/intent/tweet?text=Award-Winning+Practices+Shared+on+How+to+Develop+Cultures+to+Attract+%26+Retain+Today%E2%80%99s+Talent+at+the+Human+Capital+Impact+Forum&url=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum&via=) - [**](https://www.linkedin.com/shareArticle?url=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum&title=Award-Winning+Practices+Shared+on+How+to+Develop+Cultures+to+Attract+%26+Retain+Today%E2%80%99s+Talent+at+the+Human+Capital+Impact+Forum&summary=Award-Winning+Practices+Shared+on+How+to+Develop+Cultures+to+Attract+%26+Retain+Today%E2%80%99s+Talent+at+the+Human+Capital+Impact+Forum) - [**](mailto:?body=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum) ***Reston, Virginia -- May 8th, 2017 —*** Helios HR partnered up with the [HR Certification Institute (HRCI)](https://www.hrci.org/) to host their third Human Capital Impact Forum (HCIF) at [The Tower Club](http://www.clubcorp.com/Clubs/The-Tower-Club-Tysons-Corner) located in Tysons Corner, Friday morning, May 5th. The Human Capital Impact Forum is where 100 C-level executives and their HR leaders come together to learn, collaborate and adapt human capital programs that drive business growth. This forum was developed as the next evolution of the Helios Apollo Awards, a program Helios held for the last 10 years that recognized leaders for outstanding talent development. This past HCIF offered recertification credit hours and the opportunity to learn what cultures are attracting and retaining today’s new graduates and top-talent. Keynote Speaker and Senior Vice President of Business Advancement at [UnitedHealthcare](https://www.uhc.com/), Kevin Ruth shared his culture transformation initiative and the financial impact it has had over the past decade on the company. “This is no coincidence,” Ruth explained while sharing how UnitedHealthcare’s corporate transition significantly impacted their financial performance within the last 8 years. “We knew we needed to focus on our employees if we wanted to double our revenue.” UnitedHealthcare’s stock price has increased six-fold since 2009. Moderated by Helios HR’s CEO, Kathy Albarado, the second session of the event featured Emily Markmann (VP of People at [WeddingWire](https://www.weddingwire.com/)), Sam Cicotello (VP of People at [Social Tables](https://www.socialtables.com/)), and Ed Offterdinger (Executive Managing Partner at [Baker Tilly Virchow Krause](http://www.bakertilly.com/)). Each panelist shared top values that described their company’s culture and how it impacts their workforce and ultimately their performance. Kathy reminded the audience that every company has a culture, good or bad, but “building a culture of intention and creating employee development programs will contribute to your company’s success. Corporate cultures are never finished developing,” Kathy shared. Popular questions to the panelists centered around employee compensation, culture measurement tools/techniques/analytics, communication tactics, challenges with new generations transitioning into the workforce, and how to build a culture that will attract, engage and retain today’s top talent. The next HCIF event will be held in October. For more information, visit https://www.helioshr.com/hcif/. ### **About Helios HR: **Helios HR helps growing businesses solve talent challenges through HR outsourcing, human capital consulting and recruiting solutions. - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum) - [**](https://twitter.com/intent/tweet?text=Award-Winning+Practices+Shared+on+How+to+Develop+Cultures+to+Attract+%26+Retain+Today%E2%80%99s+Talent+at+the+Human+Capital+Impact+Forum&url=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum&via=) - [**](https://www.linkedin.com/shareArticle?url=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum&title=Award-Winning+Practices+Shared+on+How+to+Develop+Cultures+to+Attract+%26+Retain+Today%E2%80%99s+Talent+at+the+Human+Capital+Impact+Forum&summary=Award-Winning+Practices+Shared+on+How+to+Develop+Cultures+to+Attract+%26+Retain+Today%E2%80%99s+Talent+at+the+Human+Capital+Impact+Forum) - [**](mailto:?body=https://www.helioshr.com/blog/2017/05/award-winning-practices-shared-on-how-to-develop-cultures-to-attract-retain-todays-talent-at-the-human-capital-impact-forum) ##### Company 6903 Rockledge Drive Suite 1400 North Bethesda, MD 20817 phone: [703.860.3882](tel:17038603882) email: [info@helioshr.com](mailto:info@helioshr.com) [Follow us on LinkedIn](https://www.linkedin.com/company/helios-hr/) ##### Services - [Our Approach](https://www.helioshr.com/hr-consulting-process) - [Outsourcing](https://www.helioshr.com/hr-outsourcing) - [Consulting](https://www.helioshr.com/hr-consulting) - [Recruiting](https://www.helioshr.com/recruitment-services) - [Pricing](https://www.helioshr.com/hr-consulting-cost) ##### Careers - [How it Works](https://careers.helioshr.com/how-it-works) - [Our Culture](https://www.helioshr.com/our-culture) - [Open Positions](https://careers.helioshr.com/open-positions) ##### Events - [HR Training & Development Events](https://www.helioshr.com/hr-training-and-development-events) ##### About - [About Helios HR](https://www.helioshr.com/about-us) - [Locations](https://www.helioshr.com/locations) - [Contact](https://www.helioshr.com/contact) [![helios-hr--logo-grey-highres](https://www.helioshr.com/hubfs/assets/logo/helios-hr--logo-grey-highres.png) ](https://www.helioshr.com/) © 2026 Helios HR. 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