In the past, professionals used to seek out companies that could offer employment for the whole of their career—the so-called “job for life”. Those days are long gone. Today's average American will now have 12 jobs in their lifetime, and the career ladder has been replaced with the career journey.

The healthcare industry tends to attract some very special people. Whether directly involved in patient care or working hard behind the scenes, healthcare employees put their hearts into their jobs.

Every company lives and dies on its reputation. This is why businesses invest so heavily in marketing, working hard to grow their reputation and build brand awareness.

Effective recruitment sometimes requires people to think outside the box. Finding the right hire can mean looking beyond your ideal candidate profile—or even outside of your industry.

Your job post is a valuable tool in the hiring process, serving as the initial introduction to both the role and your company. By keeping a few key strategies in mind, you can maximize the impact of your job post and attract top talent. Here are five effective strategies to help you find great candidates.